Today’s winemakers are bearers of long family traditions who must adapt to an ever changing world in order to continue producing high-quality wines.
The challenges brought by globalization, ecological imperatives, and technological advancements have disrupted ancestral methods, compelling winemakers to approach their craft from a new perspective. They now position themselves as entrepreneurs while remaining custodians of traditions and protectors of the land and vineyards. They are now open to the world and modern marketing techniques.
Maintaining profitability has led them to develop “special editions”, to collaborate with other vintners and to open the doors of their estates, showcasing their wine cellars and domains and family histories. Meet these passionate winemakers and let them take you on a visit beyond traditional “wine tasting”. Discover their way of life, their Chateaux, their expertise and learn about the reality of managing a vineyard estate in the 21st century.
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